Aug 23, 2023

Is the Metaverse the evolution of e-commerce

Brands are increasingly integrating immersive e-commerce into their strategies, leveraging 3D worlds. Here's our analysis of Metaverse trends, where shopping meets experiences.

The Metaverse and experimental e-commerce: where shopping meets experiences

In the ever-evolving landscape of digital commerce, brands are increasing harnessing the power of immersive and experiential e-commerce. This transformation has been made possible by the emergence of 3D worlds and the advent of the metaverse. In this blog post, we will explore the trends and evolution of the metaverse as a space where shopping seamlessly blends with immersive experiences.

The Metaverse: beyond virtual spaces

The Metaverse is not confined to the realm of virtual spaces; it represents a dynamic universe where shopping, gaming, learning, working and socializing converge. It’s no longer just a concept; it’s becoming the new digital mall.

According to Morgan Stanley, by 2030, the Metaverse is projected to capture 10% of the luxury goods market, presenting a staggering $56 billion revenue opportunity.

Leading the charge in the Metaverse are platforms like Roblox and Fortnite, boasting millions of active users daily. Asn this ecosystem continues to evolve, brands are seizing the opportunity to pioneer immersive e-commerce experiences, with 3D virtual flagship and pop-up stores becoming essential components of this digital landscape.

Four key factors shaping experiential e-commerce

The shaping of spaces

Beyond mere shopping, brands are creating virtual environments where consumers can design avatars, attend events and interact with products and fellow shoppers. This shift from passive consumption to active engagement empowers users, making their online experiences more meaningful.

Lacoste virtual store

Natural & social shopping

Technological advancements are making online shopping feel increasingly natural and social. Imagine shopping with friends in a hype-realistic virtual store, receiving instant advice and inspiration. Private shopping sessions, influencer chats, and seamless social interactions are becoming the norm, enhancing the overall shopping experience.

Blurring gaming and shopping

The Metaverse blurs the lines between gaming and shopping, providing unique opportunities for engagement. Brands like Ralph Lauren and Gucci have already integrated virtual clothing into games, and we can expect a complete fusion of shopping and gaming in the near future.

Klarna shopping & gaming experience in Animal Crossing

Immersive VR shopping

Virtual Reality (VR) headsets like Oculus VR are revolutionizing how we engage with online experiences. As technology continues to advance and more people embrace VR, online shopping is set to undergo a transformative shift. Statista predicts millions of AR and VR headset sales yearly bt 2030, making VR shopping increasingly appealing.

Vket VR shopping mall

The future of digital engagement

The Metaverse and virtual worlds are not just passing trends; they represent the future of digital engagement. Brands that embrace immersive virtual commerce are making product discovery exciting and interactive. Forward-thinking companies are already allocating resources to experiential e-commerce within their budgets.

Creating a thoughtful strategy for Metaverse initiatives is essential, as this evolving technology demands agility and adaptability. Aligning these developments with brand values and target audiences will drive success in the Metaverse.


The term “Metaverse” may eventually merge seamlessly into our everyday understanding of the internet, much like “cyberspace” did in the past. For brands, the virtual world is becoming as important as their current online presence. The Metaverse is not merely about shopping; it’s about crafting an unforgettable journey for consumers - a journey that begins today.

Marina López
Marketing Manager
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