Doritos Triangle Studios

The crunchiest building in Decentraland

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IMAGINATION Stage

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Doritos launched their Superbowl ad and entered the metaverse to celebrate their new BBQ flavour - Sweet and Tangy.

Our mission: Create an entertaining event in an impressive building that captured the essence of the ad - the music, triangles, and the delicious new flavour.

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Deconstruction

We analyzed the brand and ad, extracting key elements for the building. A two-storey triangular structure with corporate details was born, centered around triangles and music.

For fun and challenge, we created 3 games: Beat Blaster, Triangle Tower, and a Treasure Hunt. Tip and Chip, the friendly NPCs, guided attendees. We also crafted 8 super spicy wearables and 3 emotes as souvenirs of the event. An unforgettable experience!

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MISSION accomplished

The 3-day virtual event in Decentraland was a huge success! Users were eager to win the games and prizes like Custom PCs, Skull Candy headsets, and CloneX and Meebit NFTs.

Attendees had a blast at the festival, sharing their best moments through the Photocall and social media areas. VDJs got everyone dancing to their awesome beats. What a party it was!