Oct 4, 2023

Opportunities metaverse platforms offer to brands

Let's reveal what the metaverse is and what brands are doing with it

Everyone talks about the metaverse and virtual worlds, but few really know what it is. Let us tell you that, indeed, the metaverse exists, and it is completely real. In fact, we have been developing immersive and interactive experiences for brands and businesses in these virtual worlds for more than 5 years. If you don't believe me, take a look here.

Would you like to find out once and for all whether it is worth incorporating it into your company's presence strategy? It's a familiar question, our clients have been there too. The truth is that it depends on a multitude of issues related to your business model and your audience.

In this article we will clarify at a glance what the metaverse is, the advantages it can bring to your business, as well as examples of illustrious brands that have taken the initiative in boosting their presence in virtual environments.

What the Metaverse actually is

It is necessary to understand that the metaverse, rather than something unique and tangible, is an abstract concept. A concept that began to gain importance when Mark Zuckerberg changed the name of Facebook to Meta.

That's exactly when the metaverse boom happened. It was all excitement and hype. A single virtual world where everyone connected with everyone else through virtual reality goggles. Or something like that. Perhaps Mark himself didn't know exactly what it was or what he wanted to do with it.

Here's the plot twist: we were there long before. Before this term became popular, we had already been creating our own experiences in our 3D creative studio and for our clients for a long time.

Well... what the metaverse actually is? This is a good question, and the truth is that depending on who you ask, you will get one answer or another.

It’s not just some crazy dream where everyone wears VR googles and forgets about real life. We call Metaverse all virtual platforms where people interact with each other through avatars and virtual environments. And these platforms may or may not be driven by technologies such as VR, AR or Blockchain.

Some examples of Blockchain-driven metaverse platforms include are Decentraland, The Sandbox and Spatial. But we also find other worlds where this technology is not present, such as VRChat, Roblox or Fortnite.

The Metaverse, or rather, Metaverses are not empty and are completely real. Millions of users hop in every day, connecting with each other and exploring endless possibilities in a 3D world. The key is to see these virtual worlds as another channel to connect with your audience.

Why brands should consider having presence in the Metaverse?

Well, that depends on who you’re trying to reach with your messages.

The metaverse is a new way of interacting with the online world. It is a virtual space where people can interact with a digital environment in real-time. Brands that decide to have a presence in the metaverse can take advantage of a number of benefits to improve their reach, image, and collaboration.

Below, we present five reasons why brands should consider having a presence in the metaverse.

Go global

One of the main advantages of having a presence in the Metaverse is that brands can interact with a global and diverse audience. The Metaverse has no physical limits, so brands can reach an audience they otherwise would not be able to. This can increase the visibility of the brand and attract a wider and more diverse audience.

The Metaverse knows no boundaries, so your brand can reach people from all over the world. Talk about massive exposure!

Polygonal Mind Spaces launch event

Engage with your audience

These platforms let you connect with your audience in cool ways. You can host virtual events, interactive demos, real-time Q&A sessions, and a long etcetera.

The Metaverse allows brands to create interactive and personalized experiences for users. Brands can use this to create a deeper connection with users and increase customer satisfaction.

Additionally, brands can use user data to further personalize experiences in the metaverse.

It’s all about making meaningful connections.

Oktoberfest event in Decentraland

Create immersive brand experiences

Just like you can customize an in-real-life (IRL) space to reflect your brand’s vibe, you can do the same in virtual spaces. The best part? No physical limitations! Your brand can come to life in ways you never imagined.

Clarks' Metaverse Fashion Week experience in Decentraland

Clarks' Metaverse Fashion Week 3D building in Decentraland

New business models

The metaverse offers opportunities for brands to explore new business models. Brands can sell virtual goods and services, which can be an additional source of revenue.

Additionally, the metaverse can be used as an e-commerce platform, which can increase the efficiency and security of transactions.

Cider metaverse virtual shop

Stand out from the crowd

By stepping into the Metaverse your brand shows that you’re ahead of the game. It’s a bold move that sets you apart and shows you are all about innovation and forward-thinking.

This can improve the brand image and attract a younger and technologically advanced audience. Brands that have a presence in the metaverse can stand out as leaders in their industry and increase their appeal to younger consumers.

Automatic Slims' Decentraland experience NPC

Others have already started

The metaverse allows for real-time collaboration between people from all over the world. Brands can use this to improve innovation and creativity. Brands can collaborate with their employees and customers in the metaverse to create new products and services, and can use this to improve their brand image.

Take a look at projects we have developed partnering with PepsiCo., Forbes or Banco Santander, some of the brands we have worked with to help them boost their presence through the Metaverse.

Mtn Dew Decentraland experience
Forbes experience in The Sandbox Game
Banco Santander X's Decentraland experience
Doritos Triangle Studios' Decentraland experience

A showcase for your brand

Having a presence in the metaverse can offer brands a number of benefits ranging from increased reach and visibility to improved collaboration and creativity. Additionally, the metaverse can be used as a platform to explore new business models and improve brand image.

Therefore, brands looking to stay up-to-date with the latest technological trends should consider having a presence in the metaverse.

The Sandbox
Marina López
Marketing Manager
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